In an effort to remain completely transparent, I set out to write this article about my favorite CBD brands to follow on Instagram. A few hours into my research, I came to bit of a harsh realization. Infinitely more CBD brands follow the same social strategy than those that step outside of it. In an industry engaged in all out warfare against itself for market share, the brands who successfully distinguish themselves are destined to win. So why aren’t more brands opting out of floating the mainstream?

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