Havas San Francisco

Led the creation of moderation and social listening branches of the social strategy team, including developing best practices for both branches. Collaborated with account management, creative, and project management teams to ensure all client expectations were exceeded. Evaluate data across leading and emerging social platforms by utilizing tools such as BrandWatch, Hootsuite, and TweetDeck. Perform quantitative and qualitative data analysis to build strategic insights and recommendations on a weekly, monthly, and quarterly basis to be shared directly with clients. Part of team responsible for client’s 300+% growth on social channels. Received MM&M Silver Medal for best product launch in 2019.

I also manage all of our agency's owned channel growth and content development including LinkedIn, Instagram, and Facebook.

Aimovig

Aimovig, a chronic migraine therapy that was named one of TIME magazine’s most influential inventions of 2019, completely shifted migraine therapy when it launched in late 2018. With amazing patient stories and testimonials, we turned to social media as a platform to not only highlight the positive impact patients have had with Aimovig, but provide patient resources, social-friendly scientific data, and one-on-one communication assistance for those on therapy and considering it as an option . Through an ambassador program and heavy focus in user generated content, Aimovig was able to break ground and complete first-ever social activations in the pharmaceutical space, driving incredible positive brand sentiment and script numbers . From moderated and compliant Facebook live events, to hashtag movements and social micro-campaigns, Aimovig social executions are seen as top-tier and industry leading in the highly regulated health and pharmaceutical space.

Speak Your Migraine

For years, migraine sufferers have been pushed aside and called complainers. As most of the world sees migraines, as “just a headache”, rather than a neurological brain disease. Speak Your Migraine aims to give people with migraine a voice, combining facts and shared experiences to break stigmas and paint a clearer picture of migraine. Our goal is to turn private pain into collective change. Through video content shared across owned social channels, a robust community management and moderation strategy and a targeted media spend, we were able to create a movement for the migraine community that not only provided patients a platform to express the impact migraines have on their daily lives, but give those without migraines a resources to learn and educate themselves on how debilitating and serious migraines actually are.

Havas San Francisco social content

The right mix to meet our motto: Shockingly Fresh, Surprisingly Human.