Social Media Management
It’s 2022 and you already understand your business needs to have a social media presence. Otherwise, you wouldn’t be reading this right now.
What I find most people lack is an understanding of how to use social media to be better at their business. Businesses use social media for an enormous variety of objectives — to run contests, curate a particular aesthetic, troll competitors, the list goes on. I can help you cut through that clutter and identify the proper tactics needed to drive results for your business.
Social requires a very broad skill set — it’s equal parts tech, design, writing, mathematics and psychology. I can and do work in a variety of ways. I’ve even been known to hop in front of a camera for some of my favorite clients from time to time.
If you’re feeling uninspired by your social, aren’t sure how to use it to help your business grow, or have general questions about social, I offer free initial consultations. Just fill in the contact form at the bottom of this page or book time with on my calendar here and I’ll be in touch.
UNLOCKING YOUR POTENTIAL ON SOCIAL MEDIA IN 5 STEPS
01 - DISCOVER
The foundation of any successful social media strategy is a mastery of who your audience is and what they care about. We work together to identify your vision, your goals, your customer and their journey. Then, I conduct deep research on your current audience, desired audience, and industry to identify what type of content resonates and sticks.
02 - BUILD
We build your social media strategy from the ground up — complete with business objectives, core content pillars, vision boards, content series, and key insights to execute on.
03 - CREATE
Time to execute! This is where the majority of our time will be spent conceptualizing content and creating templates for content series. Content is delivered in 2 week batches for your approval.
04 - MEASURE
I started my career in social analytics. I am a firm believer that social media is equal parts creativity and numbers. I see marketing as a science project that should be measured carefully and changed quickly if needed. I supply you with a chart of performance results each month with plans on how to grow.
05 - OPTIMIZE
The results are in, how did things go? Did we hit benchmarks? Perhaps we need to put more attention here, and less there. Our work will constantly evolve in order to improve results over time.
